Use case

Discover wellness and recipe creators on Instagram

Wellness is a thousand sub-niches — paleo, gut health, sugar-free baking, postpartum fitness. Instavision starts broad on the theme, then narrows with a keyword whitelist so you keep the creators who actually live in your sub-niche and drop the generic lifestyle accounts.

The same broad-then-narrow method proven on niche discovery applies cleanly to wellness verticals.

What you can do

  • Start from a broad theme, then narrow to a precise sub-niche.
  • Use a bio keyword whitelist to drop off-topic accounts.
  • Filter results by AI category, language, and audience size.
  • Export contact-ready lists for partnerships or outreach.

Playbooks for this

Cold-start broad discovery

Enter a niche from zero. Search by keywords + hashtags, return 50–150 candidates you can filter on the results page.

Sub-niche narrowing

First sweep returned adjacent themes? Tighten with a bio-keyword whitelist (object-nouns, not role-nouns) to drop off-topic profiles before they cost a credit.

Local creators by city

Find creators tagging posts in specific cities. Pair with a niche keyword whitelist so generalists are filtered out.

Questions

Can I narrow to a specific sub-niche?

Yes — the sub-niche playbook layers a required-words filter on top of a broad search, so you keep only profiles whose bio or posts mention your sub-niche terms.

Do you support local discovery?

Yes — there's a city/region playbook for finding creators in a specific location.

Other use cases